BOB NANNA
Download resume here.
Threadless Work 2005-2014
Threadless Songs
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- From 2007-2009, I wrote and recorded over 150 short songs to help promote specific Threadless designs. In 2014, I released a digital album of 35 of my favorites.
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Make Great Together
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- We worked with a separate video company on this production. I wrote the basic music and they re-recorded it.
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Threadless Tee-V
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- When Threadless decided to start a video channel, they tasked me with creating concepts for each episode and writing each episode. Budget = $0.
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Sale concepts
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For each sale, my team put together a robust campaign encompassing all channels (video, email, social) with a sharp eye on community engagement. Here are just a few examples. Budget = $SMALL.
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- Spring Cleaning - I concepted this backwards video, mentioning all of the sale tees in the original song, and keeping the theme front and center
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- A Very Fuzzy Holiday - 4 "temps" join the company to help achieve their creative goals.
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- Camp WannaTee - The company split into 4 "teams." The community also joined teams online. Actual live-streamed field day events held at the HQ, pitting them against each other with prizes for the online winners.
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- T-Thousand-Ten: A Space Holiday - The iconic Threadless Airstream takes off. Included giveaways on "Spacebook" and promotional transmissions from the ship.
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- Back To Old Skool - Back to School sale featuring dance moves by employees, to be named by the community.
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Shorty Awards Winner for Best Brand on Twitter and Facebook
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Featured Speaker at Online Retailer Convention in Sydney, Australia.
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Cover Story in Chief Marketer Magazine on Threadless team
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Personal Work 1975-present
Co-Creator of Downwrite.com
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- The first-of-its-kind custom songwriting network where fans can directly commission songs from a curated collection of artists.
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Creator of Never Ending Polaroid
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- From 2001-2013, a Polaroid within a Polaroid connecting over 600 people worldwide.
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https://www.facebook.com/neverendingpolaroid
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Verified Twitter
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- I've done year-long "On This Day In" Twitter campaigns with daily posts on my verified channel.
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http://www.twitter.com/heybobnanna
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Tour Recap
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- Presently doing a day-by-day recap on Instagram of recent tour, 5 shots per date, all ending with re-created setlist from the evening.
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http://www.instagram.com/heybobnanna
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Covers Project
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- I'm in the middle of covering and posting 100 of my favorite songs.
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CPK
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- When I was a kid, I made full separate albums of original music for mine and my siblings' Cabbage Patch Kids. Each specialized in a different genre. Thankfully (?) these cassettes are lost to time.
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My Next Project: Band 18
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- I want to direct an 18 person band to record an 18 song album and exist ONLY in the year 2018, culminating in a New Years Eve performance. Wish me luck,
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